Packaging

Packaging

If you were in any doubt who specific toys were targeted to, take a look at the packaging.            Let’s look at statistics of engineers relatively recently in the US (since there’s a few meccano boxes specifically for engineering). Women account for 47% of...
Plastic fantastic

Plastic fantastic

The first plastic was developed in 1869. It was called celluloid and one of its first uses was to produce a white billiard ball (to replace ivory). Bakelite shortly followed. Oil was cheap, and the toy industry was gradually taken over. It was also very flammable. It...
A selective brief history of children’s toys #2

A selective brief history of children’s toys #2

Pre-war. Toys were made of wood, fabric, die-cast metals. Toys generally reflected the perceptions of society. Most came with gender values, designed to socialise children to behave with the gender expectations of their society (childhood by design). Some of the most...
Much ADO about…

Much ADO about…

I am paired with the ADO collection and contemporary jeweller Lucy Sarneel. The ADO collection is an historical collection of wooden toys designed by Ko Verzuu from mid-1920 to early 1960s. The toys have clean lines and are brightly coloured, inspired by the De Stijl...

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